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This Day
is For You

Many people think of atopic dermatitis (AD) as a mild skin condition, not fully understanding its immunological causes, how severe it can be and the widespread impact it can have on a person’s life.

As someone living with the condition, you’ll know AD can steal moments that should belong to you, that could lead you to miss out on opportunities others get to take for granted.

To launch the first ever Atopic Dermatitis Day, we wanted to tell a story about what it can be like for people living with AD and mark a day that’s been created just for you. Watch the film to find out more.

The impact

For every like, share and retweet of this film, we donated $1 to the International Alliance of Dermatology Patient Organisations (IADPO), helping to fund the fight against this life-limiting condition.

Working together with patient organisations and support groups we aimed to reach as many people as possible with this story.

This film helped to raise awareness of the physical and emotional burden of atopic dermatitis and within just 4 hours, raised $25,000 for the IADPO.

Sanofi Genzyme Regeneron is proud to support these patient organisations in their work to help atopic dermatitis patients

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