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You’re not alone

If you’re living with atopic dermatitis, sometimes referred to as atopic eczema, you’re not on your own. In fact, as many as 1 in 10 people worldwide have atopic dermatitis, making it one of the most common long-term conditions.1-3

And while there’s no quick fix for atopic dermatitis, working with a dermatologist can help you to keep it under control.

Research suggests 30% of all adult ad patients are diagnosed in childhood*4

Atopic dermatitis is inside out

Whilst genetic and environmental factors play a role, atopic dermatitis is also caused by an imbalance in the immune system.1

This imbalance causes persistent inflammation throughout the body. Even if your skin is clear and you don’t experience itching between flares, the inflammation may still be active. That’s why you may find you experience repeated flares.1,5

This can contribute to the uncertain and unpredictable nature of atopic dermatitis.

Like most atopic dermatitis patients, you’ve probably tried lots of ways to reduce its impact on your life, such as minimising certain triggers and managing your itching and rashes during a flare.

But understanding your atopic dermatitis and working with a dermatologist might help you identify better ways of managing it in the long-term.

The symptoms you can see…

If you have atopic dermatitis, you’ll be all too familiar with its signs and symptoms. From dry, scaly skin, to the itchy red rashes your doctor may refer to as ‘lesions’.1,2

Atopic dermatitis commonly affects areas such as your knees, elbows, neck, hands and cheeks. It’s different for everyone though; you may experience it anywhere on your body.6

For many people with atopic dermatitis, it can be difficult to get control over symptoms.7 But whether they are always present or come and go – if your atopic dermatitis is getting in the way of you living how you want to, let your dermatologist know; understanding your atopic dermatitis could help you get better control of it.1

…the symptoms you can’t

Atopic dermatitis may be impacting your life beyond the itchy rashes and lesions. If your atopic dermatitis is disrupting your sleep, or restricting your enjoyment of small everyday moments, it could be a sign it’s not under control.8

Whether it’s being able to take a long shower, having the freedom to wear what you want, or going on a spontaneous night out – if it’s important to you, then atopic dermatitis shouldn’t be getting in the way.

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